We are at the turn of the new year, with the expectations of all, despite the poor season last year, to develop at least this year, in a good time for everyone.
The exhibition “Greek Jewelery” is for many Greek and non-Greek manufacturers the tool for their penetration into the tourist market and beyond.
If we recall the numbers that Helexpo gave us from last year’s exhibition, we will notice interesting things. Do not forget that the success or failure of an exhibition is based on a very large percentage of the attendance of its visitors.
The total exhibitors were 255 and the total number of visitors amounted to 3750. What does this mean, average visitor per exhibitor of just 14.7, do we satisfy these figures? If so then there is not the slightest issue, but if not, then we should consider the following.
And of course the biggest responsibility for raising numbers, the exhibition organizer has always been, what exactly did he do? Did it promote correctly? The ad? And in what way and where? Tried to find ways for an easier and perhaps more economical solution for people from the province? In relation to the outside? Which was targeted? Had the effect?
There is much that we could say, but my good exhibitors do not mean in any case that you do not share your share of responsibility.
I know exhibitors who spend several thousand euros to attend the show and yet have not even given a moment to inform their clients.
What I know is that a company, whether it is large or small, tries with resources that it can have in principle communicate that the whole range of its products will be exposed there ... This alone should be an incentive for Its customers, because in another way a store can see the entire collection of its products. Most of them are visiting the shops either with a fake sample, or with part of the range, or even with the tablet, not to mention the businesses that just wait for the show to organize their production.
You should also be in control. A good idea would be to have a variety of tricks - additional incentives for visitors. I’m not in a position to determine what exactly would be what “would work” or not, it is your responsibility and responsibility, that is, whether you would have an additional discount or that someone else might offer, but certainly never Have hurt the extra motives.
Time is still there, what is needed is a goal and a strategy on the part of exhibitors, to make this year’s exhibition the starting point for a very good and constructive year.